The Exposure Lights campaign began with a simple brief and the opportunity to develop it further. My approach was to look beyond individual product photographs and consider how the images could work together to give the campaign a stronger identity.

Understanding the brand and what it needed to communicate came first. From there, I explored ways to show the lights in use, connecting the product with its user and the surrounding environment. The aim was to create photographs that communicated their purpose while holding the viewer’s attention through composition, light and atmosphere.

Working with a lighting product brings a particular photographic challenge: balancing the illumination it produces with the ambient light around it. Both need to contribute to the image. The beam gives the photograph a point of focus, while the wider setting provides context and a sense of the conditions in which the light is being used.

The finished work brought together product detail and environmental photography, with a consistent visual approach across the campaign. It was also an opportunity to contribute ideas alongside Exposure Lights’ in-house marketing team, developing the initial brief into a broader body of work.

For me, that collaboration is an important part of commercial photography. Understanding a brief means recognising what the client wants to achieve, then bringing the ideas and photographic judgement that can help take it further.

“Patrick has been world-class. We gave him a simple brief and he expanded on it, taking the whole campaign ten steps further. His understanding, imagination and photography skills combine to create the perfect formula for a brilliant campaign.

We’ve worked with many professionals in this space all over the world, and Patrick is definitely up there with the best when it comes to executing and exceeding a brief.

We’re looking forward to expanding the relationship and will listen closely to any ideas he puts forward. Although we have a strong in-house marketing team, Patrick has managed to add real value in the areas where his expertise lies.”

Morgan Sparrow — Brand Manager, Exposure Lights